The Chrysler Brand and Eight Mile Style LLC have teamed up to bring you a heart-felt, gospel version of “Lose Yourself” which is just awesome and is available to download on iTunes! This gospel song was performed by the “Selected by God” choir, who was also featured in the “Born of Fire” Super Bowl Commercial released earlier this year.
What is so great about this song is all of the proceeds from the iTunes downloads go to three local Detroit charities – Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.
See the music video:
“Born of Fire” debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration.
The spot reflects where the brand is headed and pays tribute to its industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.
The Chrysler brand chose the song, “Lose Yourself,” because the lyrics speak to the ability to do anything we set our mind to do. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option.
Born of Fire also revealed the tagline for the brand, “Imported from Detroit,” created to convey the message that one does not have to cross an ocean to obtain luxury – it’s available right here and evident in the Chrysler brand product lineup.
What are you waiting for? Get on iTunes, download the song, come on over to Lawton Chrysler Jeep Dodge, get into a Chrysler 200 and listen to that sweet gospel singing.
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