2011 Dodge Durango
All week you will have the chance to showcase that the SUV is back and isn’t going anywhere. Numerous ad spots will be airing emphasizing the Dodge brand and the American performance the Durango brings to the table.
Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC said about the Durango:
“With its perfect blend of fuel efficiency and driving dynamics, spacious seating for seven, and best-in-class power and towing capacity, no other sport utility on the road compares with the all-new Dodge Durango. Durango customers are looking for the perfect balance of functional versatility and luxury at an outstanding value, a vehicle that is spacious and flexible enough to haul three rows of passengers and their gear, but powerful and agile enough to keep it fun. It is these capabilities and features that are the focus of the new ad campaign.”
Watch the TV ad “Ultimate” showcasing the ultimate in American towing capability below:
About the 2011 Dodge Durango:
With its four-wheel independent suspension and responsive steering and handling, Durangoputs the “Sport” in Sport Utility. No other SUV on the road compares with the all-new Dodge Durango’s distinctive bold Dodge design that craftily houses a spacious three-row, seven-passenger functional, flexible and premium interior, covered in soft-touch materials.
Interior of the 2011 Durango
Durango features more than 30 storage areas, 28 seating configurations and a rear cargo area of nearly 85 cubic feet that fits a 6-foot couch with room for coffee table or a 10-foot ladder with the front passenger seat folded flat.
Durango also delivers the perfect blend of power and fuel efficiency. Its award-winning 3.6-liter Pentastar V-6 engine delivers best-in-class 290 horsepower along with a best-in-class driving range of more than 550 miles on one tank of fuel.
The available HEMI® V-8 engine with Fuel Saver multi-displacement technology delivers a best-in-class 360 horsepower and 390 lb.-ft. of torque. Both engines deliver best-in-class V-6 and V-8 towing with standard trailer sway control on all models (V-8 – 7,400 lbs. and V-6 – 6,200 lbs.). Durango also features more than 45 safety and security features.
Why not grab yourself a seat in the all-new 2011 Dodge Durango today. Come on out to Lawton Chrysler Jeep Dodge and see what we are talking about when it comes to true American Performance Sport Utility. See you off the mile!
About Lawton Chrysler Jeep Dodge:
Come on out to Lawton Chrysler Jeep Dodge located in Lawton, Oklahoma for these amazing summer deals. For more
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Catch info on the ads below:
TELEVISION ADS
Punch Line (Power/Efficiency)
In “Punch Line,” a fuel economist and a horsepower enthusiast are each touting the features of their new vehicles – one can go up to 500 miles on a single tank of gas and the other has a V-6 engine with best-in-class-towing and power. The punch line is that both are driving a new 2011 Dodge Durango, with the award-winning, powerful and fuel-efficient 3.6-liter Pentastar V-6 engine.
The Bad News (Seven-Passenger Seating)
Showcasing Durango’s roomy seven-passenger seating, the spot opens with seven race car drivers running toward the all-new Dodge Durango as the announcer says, “The good news is the new Dodge Durango is a performance SUV that can comfortably seat seven professional drivers. The bad news is, only one of those seven is in the driver’s seat.”
Rhymes With (Luxurious Interior)
Like many high-performance vehicles, the 2011 Dodge Durango has a lavish interior. This spot draws a comparison to a particular high-performance vehicle with a comparable lavish leather interior. (It rhymes with Merrari.)
Responsibility (Towing)
Demonstrating what it means to have best-in-class towing capacity and the ability to tow 7,400 pounds of power, in “Responsibility,” the Durango all at once tows a dirt bike, ATV, motorcycle, boat, jet ski and, even, a competitive SUV. “They say with great power comes great responsibility…The SUV is back.”
Ultimate (Towing: Dodge Durango vs. Competition)
In the world of sport and utility, performance is capability. And what you’re capable of towing is what differentiates the Durango from other crossovers and SUVs. This spot is an actual demonstration of the Durango’s best-in-class towing capability versus a competitive vehicle.
ONLINE SPOTS
Sensitive (Rain Brake Support)
Towing precious cargo and hauling seven passengers brings a certain level of caution. Therefore it is important to communicate the exclusive features that make these tasks safer and more manageable. The Durango’s Rain Break Support system is one feature that validates safety and security as another important aspect of performance.
Figure 8 (50/50 Weight Distribution, Multi-Link Suspension)
Balance, agility and the ability to handle, are characteristics of the 2011 Dodge Durango that reinforce the “sport” in sport utility. This ad exhibits the Durango’s ability to handle and maneuver in tight spaces because of the unique weight distribution and sporty suspension system.
Gary (AWD Brake Traction Control)
Traveling over off-road terrain is necessary for any true SUV. In “Gary,” the Durango’s AWD Brake Traction Control feature is explained in a way that is easily understood, but still gives validation to the thinking behind the many underlying engineering complexities of this particular feature.
Radar (Adaptive Cruise Control)
What makes one SUV stand out from all others? Is it technology? Is it the ability for said technology to create a more active driving experience? Is it technology called Active Cruise Control that uses radar to anticipate the distance between the SUV and the driver ahead to automatically maintain a safe driving distance? Yes, and the new 2011 Dodge Durango has available Adaptive Cruise Control.
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